Reemah Sakaan

ITV Network
Director of Marketing & Media

Reemah Sakaan is ITV's Director of Marketing and Media, responsible for ITV's UK and international TV channels and on demand brands. She spearheaded the 2013 rebrand and relaunch of the ITV Network brands as well as the 2014 new channel launches ITV Encore and ITV Be and 2015's relaunch of ITVs on demand service ITV Hub.

Previously, she worked at the BBC for seven years, holding posts including Head of Marketing for BBC One and BBC Drama and leading launch campaigns for Sherlock, Doctor Who and Frozen Planet.

Prior to this Reemah was Head of Marketing for BBC Three, BBC Comedy and BBC Entertainment and held roles in BBC Digital Marketing, working on product and platform brands such as BBC iPlayer, BBC HD and the BBC's role in Freeview and Freesat launches. She started her marketing career outside of media in FMCG marketing with roles at Diageo & Reckitt Benckiser.

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ITV celebrated its 60th anniversary last year- and retains it's position as Europe's largest commercial broadcaster (as well as being the creator and home of the Xfactor!). The story of this once-traditional British brand's survival within decades of digital revolution is one of global business & brand transformation. ITV channels and on demand services now air in the UK as well as internationally and ITV Studios is now the biggest non scripted production company in the US.
Sakaan led the 2013-15 re-brand transformation and launch of new channels and services.
She will show the ITV case study and will draw on her years of experience at the BBC to share the learnings of what it takes creatively and culturally from a client side perspective to create and sell in the bravest brand work. 


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